GUNS – The New Pink Accessory

In my limited expertise of what women love (that’s according to my wife), there are
many things that make a woman feel special: chocolate, the occasional flowers for no reason, chocolate, that special birthday card, chocolate, thoughtful jewelry, chocolate, a rub on the back, chocolate, a tender kiss for no reason, chocolate!  You get the message, but GUNS?

The NRA states that women represent the largest demographic increase in gun ownership over the past three years.  According to USA Today, gun retailers experienced a 61% increase in female shoppers between 2009 and 2010 alone.  And the National Sporting Goods Association reports that female target shooters grew over 46% between 2001 and 2010.  An October 2010 Gallup Poll identified that 23% of women owned a gun.

While those trends may be considered thought-provoking, the increased feminine interest in weaponry has sparked another trend:  If it shoots, it must be PINK.

Yes, PINK is the latest fashion in weaponry.  All things lethal must also be available in pink.  There are pink guns, pink ear protectors, pink shell pouches and (my favorite) the pink “Pistol Packing Princess” sticker for your car or home window.  There are even purses with pistol holsters as the perfect accessory for that special night out.

Gun and gun accessory manufacturers are scrambling to make their products more appealing to the female market segment.  Obviously, gray or black is no longer the color of protection, which is the primary reason a lady owns a gun.

We own guns for a variety of reasons but, statistically, the main reasons are for
protection against crime, target shooting and for hunting (in that order).  More women than men claim to own a gun for crime protection, whereas it’s nearly equal for men and women owning a gun for target shooting.  And more men report owning a gun for hunting than do women, but only by an 18% margin on average.

At any rate, I came upon this information recently and it fascinated me.  I know women carry pistols in their purses, but I’ve never seen a pink one.  As a writer, my first thought was that I would use a pink gun as the usual accessory for one of my characters.  I’m sure some of my friends who write crime novels are thinking the same thing.

Thoughts?  Comments?  I’d love to hear them.

About James J. Murray, Fiction Writer

With experience in both pharmaceutical manufacturing and clinical patient management, medications and their impact on one’s quality of life have been my expertise. My secret passion of murder and mayhem, however, is a whole other matter. I’ve always loved reading murder mysteries and thrillers, and longed to weave such tales of my own. Drawing on my clinical expertise as a pharmacist and my infatuation with the lethal effects of drugs, my tales of murder, mayhem and medicine will have you looking over your shoulder and suspicious of anything in your medicine cabinet.
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2 Responses to GUNS – The New Pink Accessory

  1. wrLapinsky says:

    Our local gun provider said they couldn’t keep them in stock — they left the shelves like a speeding bullet. As evidence, check out; at least today every pink handgun is out of stock. Why stop at pink? Wouldn’t some of your Texas ladies prefer genuine cow leather, or Dallas Cowboy Blue for the oil baronesses.
    You hopefully never will see a pink handgun. I’m guessing that if she pulls it out she intends to use it.
    There is also a recent growth in pink handled tools — we got a set for a relative that was just setting up her own place: hammer, screw drivers, pliers, …. It may be “this is mine; keep your grubby male hands off it.”

    • W says:

      Thanks for the link to the gun site. Was pleased to see that they have “left handed” guns for sale. Is that why I can’t shoot straight?!?!

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