GUNS – The New Pink Accessory

In my limited expertise of what women love (according to my wife, that is), there are many things that make a woman feel special: chocolate, the occasional bouquet of flowers MH900448355for no reason, chocolate, that special birthday card, chocolate, thoughtful jewelry, chocolate, a rub on the back, chocolate, a tender kiss for no reason…chocolate!

You might think chocolate was the big news here, but it’s not. It’s GUNS!

The NRA states that women represent the largest demographic increase in gun???????????????????????????????????????? ownership over the past three years. According to USA Today, gun retailers experienced a 61% increase in female shoppers between 2009 and 2010 alone. And the National Sporting Goods Association reports that female target shooters grew over 46% between 2001 and 2010. An October 2010 Gallup Poll identified that 23% of women owned a gun. Of the estimated 200 million guns in the United States, about 17 million belong to women.

While those trends may be thought provoking, the increased feminine interest in weaponry has sparked another trend: If it shoots, it must be PINK!

Yes, pink is the latest fashion in weaponry. All 1203043415-duracoatpinkglock111107things lethal must also be available in pink. There are pink guns, pink ear protectors, pink shell pouches and (my favorite) the pink “Pistol Packing Princess” sticker for your car or home window. There are even purses with pistol holsters as the perfect accessory for that special night out.

Gun and gun accessory manufacturers are scrambling to make their products more appealing to the female market segment. Protection is the primary reason a lady owns a gun, but gray or black is no longer acceptable as a color choice.

Statistically, we own guns for protection against crime, target shooting and for hunting (in that order). More women than men claim to own a gun for crime protection, whereas it’s nearly equal for men and women owning a gun for target shooting. And more men report owning a gun for hunting than do women, but it’s only by an 18% margin.

I know women who carry pistols in their purses, but I’ve never seen a pink one. As a writer,MH900448464 my first thought was that I would use a pink gun as the usual accessory for one of my characters. I’m sure some of my friends who write crime novels are thinking the same thing.

Thoughts? Comments? I’d love to hear them!

About James J. Murray, Fiction Writer

With experience in both pharmaceutical manufacturing and clinical patient management, medications and their impact on one’s quality of life have been my expertise. My secret passion of murder and mayhem, however, is a whole other matter. I’ve always loved reading murder mysteries and thrillers, and longed to weave such tales of my own. Drawing on my clinical expertise as a pharmacist and my infatuation with the lethal effects of drugs, my tales of murder, mayhem and medicine will have you looking over your shoulder and suspicious of anything in your medicine cabinet.
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10 Responses to GUNS – The New Pink Accessory

  1. Jim,
    I am encouraged by this trend. It indicates that the gun industry is willing to pay attention to the desires of their customers, and it indicates that more women are willing to take more responsibility for their own and their family’s protection. According to UNODC, 22.5% of homicide deaths by any means in the US in 2009 were women. In all of these terrible multiple death incidents that make the news and tear at our hearts, only the shooter(s) have guns. If caught in that kind of event, I would be happy to have a trained gun-carrying woman in the area, even if the gun is pink.
    Thanks for the update.

  2. Suzy Lapinsky says:

    A couple of years ago I went to a gun show with my brother and we both chuckled when we saw our first, pink, hand-gun. Then we saw couple of long guns that were pink. I think I’ll wait for the line in teal! Just think of the fun we can have with designer colors.

  3. Well, James. You’ve come up with a delightful and informative post once again! Enjoyed every bit of it, from tasty chocolate to pink holster.

  4. Thanks for the comments. We’ve had a recent tragedy on the running trails in our area (a murder of a lone woman runner), and many of my women running friends now admit that they have a license to carry a concealed weapon and that they now will while running. I’d feel safe running with them!

  5. TymberDalton says:

    I get that some women like pink guns. I totally get it. This comes from the woman who has a pink and purple camo range bag, a pink shooting bag for skeet, and a pink shell pouch for skeet. My custom molded ear plugs are neon pink. I like pink and Hello Kitty.


    I’ve literally been shooting since I was a kid. My dad took me and my sister out in the backyard and taught us. I range shoot pistols. I shoot skeet. I have guns for home defense, and for concealed carry. I want my guns to be functional. Too often, I see pink guns that as soon as you shoot them, they start to look like crap, or the pink grips get dirty and you can’t get all the gunk out of them. No, thank you. I want my guns black, or blued, or stainless, etc. I’m not even a fan of chrome, or the coated guns that they say don’t get discolored. I want my guns to still look good as much as I shoot them. I have a concealed carry permit, and I want my guns to last in holsters of various kinds, sweat, etc.

    I have no problems with guns of color — any color. Personally, they are NOT my choice. And I really start to get pissed off at gun shows when the thirtieth or fortieth vendor says, “Hey, I have a pink gun here you might like.”

    Dude, just because I have Hello Kitty sneakers and a Hello Kitty backpack doesn’t mean I’m giving up my S&W 3913, or my Bersa Thunder, or any of my other guns, for a pink gun.

    No, thank you.

    But rock on with the colors, I’m glad there is now a selection for those who want them. But please don’t assume all women want those colors.

  6. You left out the clothing accessories google womens gun accessories or visit Another interesting thing is women tend to be better shots than men.

  7. John Holton says:

    I have a female character (who’s a hell of a shot) who might get a kick out of a pink gun, and she has a 15 year old daughter that would really like it. I’ll have to write this into a story with them.

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